<aside> 💡 Stage one: This questionnaire needs to be completed ASAP and before the Kick-off Strategy Call. Let's go a little more in-depth so I can get a better understanding about your business. If you’re unsure on answering any questions, don’t worry! We’ll be diving deeper into the questions and answers together during the strategy session.
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<aside> 📢 1. Describe your business and what it does in one simple sentence (this will help your audience understand exactly what your business does in a really simple way).
Clean the outside of people’s properties such as driveways, patios and (in future roofs)
Providing a professional friendly and
Make their homes feel more clean and sorted, making people proud of their home - and helping people that don’t have time or resources to clean their space
Improving mental health
Being approachable and friendly
Get to know people
Reliable and trustworthy
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<aside> 📢 2. Is there a unique story behind the name of the business? Why was your business started and where did the idea come from?
NAME IDEAS
ProjectUK
JetKid (Cool branding potential but this wont be available)
DetailGeek (using a word like ‘geek’ to transcend different ASMR avenues e.g. garden geek etc.)
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<aside> 📢 3**. What are your business goals?**
Next few months:
Have at least three clients a week
Lincolnshire
One free clean a week
Content - trying different things
Shorts/reels/tiktoks - up to five a week
YouTube 1+ a week
1 year:
10 clients a week
1-3 free cleans a week
1 x brand deal
3 Years:
Free cleans entirely
Revenue from socials and YouTube
multiple brand deals
Any other goals that are ongoing/not time sensitive?
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<aside> 📢 4**. What are your brand values?** (These are the core values that your company believes in and stands for. They guide your brand story, actions, behaviour and decision-making).
Community
Honesty
Approachable
Reliable
Authentic
Story teller / themes
Attention to detail
Meaningful
Educational
<aside> 💡 Click me for Brand Value Examples
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<aside> 📢 5**. Who is your ideal audiencecustomer that will buy your products/service?** (Think about age, gender, personality, income, personality, hobbies etc.
Customer
Age range: 60+ retired
Gender: male
Hobbies/Interests:
Socials to keep up with family - community groups - Facebook
Word of mouth neighbours
QR codes
Hit couples
Restoration project
Driveway/garden
Married - kids left home - might be a grandad
Nice little village
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<aside> 📢 6**. What are your audience's frustrations/problems they face?**
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<aside> 📢 7**. Why would your customers specifically pick YOUR service or product over your competitor? What makes you unique?**
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<aside> 📢 8**. Customer Process**
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